(NOTE: This post was re-blogged as shared reading. Embedded links don’t work. Please, follow the reference link at the end to original. – Jos Schuurmans; http://GoogleReaderShared.josschuurmans.com)
Shared by JosSteve Rubel says the way for brands to get attention in the attention crash era is to identify their “corporate all-stars”, including digital natives, and let them populate “embassies” on social networking and social media sites. People need to hear the same message 3 to 5 times, and from different sources, before they believe the message. Therefore, a brand needs to be represented online by several “rock stars” as well as “rock bands”, i.e. teams of people representing the brand.
Question: do we believe ANYTHING as long as we hear it 3 to 5 times from different sources? (and in this case the source aren’t even different). Kinda scary.
Last week I gave a Powerpoint-free talk at the 140 Characters Conference on the power of activating “Corporate All-Stars” on Twitter. You can watch the full video above. It lasts about 10 minutes.
Posted via web from The Steve Rubel Lifestream
Reference: http://ping.fm/2xTrP