About Jos Schuurmans

Husband, father, Clog, Fimmigrant, journalist, communications professional, consultant, coach, founder of Cluetail Ltd.

Brokering facts and fantasy between the Finnish-, Dutch- and English-speaking worlds.

As a journalist with an international perspective on things, Jos specializes in news features from “post-Nokia” Finland. Think the economy, business and technology, mobile and internet, start-ups and growth industries, gaming, cleantech, design, culture, education, travel.

Jos’s news reports from Finland have been published by various news media in The Netherlands and Belgium through the Algemeen Nederlands Persbureau (ANP), the Dutch newswire service.

Most recently Jos has been writing for the Helsinki Times weekly newspaper.

Trained in journalism and social sciences, alongside with reporting and editing he has been professionally engaged in developing and managing Internet- and intranet-based media concepts since the early 1990s.

After six years at Nokia’s corporate communications team, he founded Cluetail Ltd. in 2009, a consultancy helping organizations and individuals extract more value from their conversations and interactions through social media.

Where appropriate, Cluetail deploys its serendipity engine for its customers to monitor media coverage as well as to detect relevant content and people.

Jos coaches on personal and professional development. He consults on strategies, concepts and implementations for the New Internet.

Jos was a finalist to the first Uutisraivaaja (‘Newsplorer’) innovation contest by the Helsingin Sanomat Foundation, with the idea for a hyper-personalized news recommendation engine called ‘Eleet’ (= Finnish for ‘gestures’), based on on-line social gestures.

At Nokia, Jos was global concept owner of ‘Nokia-internal news’ and the ‘Central News Desk’, a company-wide platform for internal news creation and distribution. The ‘News Hub’, Nokia’s news and conversation intranet site, for which he was a concept developer and editor, was granted an Award of Excellence at the CiB Awards by the British Association of Communicators in Business.

As an Associate Producer at Talentum Group, Jos and his team pioneered the first-ever online news service delivered simultaneously as a Website, an email newsletter, a WAP service, via SMS, to Palm OS, Windows CE, and ‘thin HTML’ tailored to Nokia Communicator devices. The service won the NetMedia European Online Journalism Award for best technology reporting.

‘City OnLine’, an Amsterdam-based Internet portal, part of publicly listed Wegener NV, where Jos was a concept developer, reporter and editor at the time, won the Interactive Publishing Award for the best European Internet community website.

Jos considers the ‘Cluetrain Manifesto’, the ‘Long Tail’ and ‘The Power of Pull’ to be some of the most insightful contributions to our understanding of the Web and where it will take us.

+358 50 59 33 006