As social media becomes more integral to the business function, one should expect evidence of it in the use of blogs, podcasts, Twitter or
Today I found part of the answer to my post from April 9, 2009: Have blogs become an essential business tool?
A new study titled 'The Fortune 500 and Blogging: Slow and steady and farther along than expected', by Dr. Nora Ganim Barnes, Research Chair of the Society for New Communications (SNCR) and Eric Mattson, CEO of research firm Financial Insite, indicates that the Fortune 500 are farther along in their adoption of public-facing corporate blogs than previous data has suggested.
“It appears that those companies that have made the decision to blog
have utilized the tool well. There is frequent posting, ongoing
discussion and the ability to follow the conversation easily through
RSS or subscriptions,” Barnes states in an email distributed by the Society for New Communications Research.
“Those F500 companies that have
taken the leap into the blogosphere represent all the things that make
social media great. They’re diverse in both size and industry, thereby
adding a range of new perspectives to the online conversation. They’re
enabling their readers to better control and participate in that
conversation. And they’re exploring other ways – like videoblogging and
podcasting – to communicate with their community.”
“Given that the Fortune 500 stand as a
model for business success, it is interesting to examine their
involvement in the social media arena," Mattson added.