Category: communications

Have blogs become an essential business tool?

Apr 09, 2009 - blogging, business, communications, conversation, entrepreneurship, marketing - 0 Comments - Standard

Following Jeffrey Hill’s MBA dissertation from November 2005, I wonder if blogs have become an essential business tool even now. The ROI debate is still very problematic. Then again, if we view blogging merely as taking part in conversation, do we ever measure the ROI on talking with people in the corridor, on the street or in the shopping mall?

How is this for a seminar on “social media”?

Nov 10, 2008 - commspr, communications, PR, ProCom, public relations, ROI, seminar, social media, strategy - 0 Comments - Standard

“(…) I am preparing a one-day seminar on “social media” for Communications and Public Relations professionals, to be held in Helsinki in January. Please, have a look at my draft program. Any thoughts? Does this look like a comprehensive set-up? What are we missing? Who would be great speakers on these topics? And how can we best support this seminar online? (…)”

Dugg: Social Media Will Change Your Business | BusinessWeek

Feb 22, 2008 - blogging, communications, journalism, media, participation, social media, Web 2.0 - 1 Comments - Standard

BusinessWeek’s Stephen Baker and Heather Green have updated their article ‘Blogs Will Change Your Business’ from May, 2005, (which I dissected here) to include observations of social media over the past three years.

The End of Channels?

The three aspects of social media that I’d like to view as qualitative departures from the past are: (1) ‘The Dilution of Channels’ in that online conversations happen all over the place; (2) ‘The Wisdom of the Crowd’, social software helping people navigate their way through online conversations; and (3) the participatory and co-creational nature of social media.

The concept of “conversation” as in the Long Tail of Conversations

I’m preparing to have a conversation (okay, a presentation) at the MindTrek 2007 Conference in Tampere, Finland, early October. My topic is to do with the Long Tail of Conversations, and how we might connect people to the conversations across the Long Tail distribution graph that matter most to them.

Dugg: The porous membrane: why corporate blogging works | gapingvoid

Jul 24, 2007 - blogging, Cluetrain, communications, conversation, Internet, intranets, Web 2.0 - 0 Comments - Standard

In a very simple and elegant fashion, Hugh MacLeod zooms in on one of the core themes of the Cluetrain Manifesto. He explains in 15 points how and why a more porous membrane between its internal and external conversation will make it easier for a corporation to align itself with its market. NOTE TO HUGH: […]

We need to learn to let go!

Jun 14, 2007 - books, Cluetrain, communications, conversation, Doc Searls, Internet, intranets, media, Nokia, values, Web 2.0 - 0 Comments - Standard

Many corporate communicators, I feel, are still struggling with the Cluetrain concepts, clinging on to an illusion of “controlled conversation” or some such compromise. Well, it won’t last, will it? And the sooner we all grok this, the better for all involved: WE NEED TO LEARN TO LET GO!

Competitive Properties of Corporate Communications at Global Consumer Brands

Jun 04, 2007 - communications - 1 Comments - Standard

While internal communication can have a positive impact on productivity, innovation, attraction and retention of talent, and brand ambassadorship, these business benefits can only be achieved to the extent that communicators, their conduct and their produce are perceived as credible, respectful, relevant and appealing.

Nokia’s News Hub: Web 2.0 in action

Apr 25, 2007 - collaboration, communications, conversation, intranets, news, Nokia, Web 2.0 - 0 Comments - Standard

In the March issue of their Red Current newsletter, communications consultancy Redhouse Lane lay out how they worked with my team at Nokia to rebrand and redesign the News Hub, Nokia’s global news and conversation intranet site.

Jim and Steve are here!

Apr 07, 2006 - communications - 0 Comments - Standard

At Nokia we’re going to have an exciting workshop with Jim Ylisela and Steve Crescenzo today, dubbed Taking the Corporate out of ‘Corporate Communications’. Very much looking forward to Jim’s and Steve’s take-no-prisoners approach to corporate excrement of male cattle.

Nielsen Norman’s 10 best intranets of 2006

Feb 04, 2006 - blogging, communications, intranets, usability - 0 Comments - Standard

The Nielsen Norman Group’s report ‘Intranet Design Annual 2006: Ten Best Intranets of the Year’ reveals increased use of multimedia, e-learning, internal blogs, and mobile access. Winning companies also encouraged consistent design by emphasizing training for content contributors,” Jakob Nielsen wrote in his Alertbox column of January 23, 2006.

Editorial codes from Wikipedia

Dec 22, 2005 - communications, journalism - 0 Comments - Standard

Wikipedia’s entry on Journalism ethics and standards is an excellent starting point in collecting the building blocks of a professional code for an editorial team that runs intra-organizational, online news and information channels. It all comes down to credibility.

Thesis: Redactiestatuten van de Vlaamse Dagbladen

Dec 16, 2005 - communications, journalism - 0 Comments - Standard

“(…) er bestaat in Vlaanderen nog wel een lijn tussen het dagblad als bedrijf en het dagblad als objectieve waarnemer. Maar die lijn is erg dun en lijkt sterk te eroderen (…)”, concludeert Tom De Voeght in zijn afdstudeer-thesis “Redactiestatuten van de Vlaamse Dagbladen”.

Aanzet tot een best-practice redaktiestatuut voor interne communicatie

Dec 14, 2005 - communications, journalism - 3 Comments - Standard

Ik ben op zoek naar voorbeelden van redaktiestatuten, die kunnen dienen als inspiratie voor een nieuwsredaktie op een afdeling interne bedrijfscommunicatie. En hoe zeg je “redactiestatuut” in het Engels?