OK, here’s the idea. I’ve installed the Jetpack plugin on this WordPress site, which enables some of the features that run on wordpress.com but are not included out-of-the-box in self-hosted wordpress installs.
One of those functionalities is Site Stats and some of the more interesting data offered there are the search terms which have led people to visit this site.
As part of a Search Engine Optimmization (SEO) strategy, one could deduce patterns in those search terms. One could then tailor future content to include those and related terms, potentially reinforcing the site’s ranking by search engines.
But the thing is, looking at the list of search terms in Jetpack, it is visually hard to determine the dominant patterns. So as an experiment, I copy-pasted the list onto TagCrowd, which then generated the word cloud shown below. Now that makes the analysis much, much more intuitive, doesn’t it? Continue reading