I advise companies on how to make the best use of inbound marketing and content marketing techniques.

They may engage me in marketing and sales strategy development, project and process management, as well as training their staff.

Tactical support may include website and social media channel development, content creation and measurement of reach and impact.

Time-based or results-based consulting can be arranged directly or through my firm, Cluetail Ltd.

Jos Schuurmans HubSpot Inbound Sales Certified
Jos Schuurmans HubSpot Inbound Certified

What comes with the package

As a seasoned journalist, early Internet adopter, and corporate comms veteran, I’ve helped organizations conceptualize, implement and manage online marketing and communications solutions since the early 1990s.

Before going all Cluetail I worked with companies of various sizes, including AP Dow Jones News Service and Wegener Arcade in Amsterdam, Talentum in Helsinki and six years at Nokia HQ’s corporate communications team.

Speaking and writing in English, Dutch, German and Finnish, I have strong business networks in the Netherlands and in Finland, as well as a good understanding of what it takes to serve to these markets.

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"Jos very quickly understands whatever topic and has the ability to present it in an interesting way. His combined skills of digging into technology and presenting it for laymen in an understandable way is unique. Beside this he is a nice fellow and easy to work with."

Mici Cronstedt Marketing Communications Manager, Nokia July 3, 2016


Here are a few projects that I've been working on during the not-so-distant past. I listed a few more on a separate page, 'Cases' (you guessed it!).


Beautiful new website for Kaluste-Kippari to show their interior design products and services. Multi-step opt-in for eBook download, as part of a content marketing strategy.

Ride for a Lifetime

PR activities for and sponsorsing by Cluetail of Ride for a Lifetime. Two deprived Dutch fathers rode their cargo bikes from Holland to Finland in a campaign to fight child cancer.
Ride for a Lifetime | Facebook


Online marketing strategy, website development and maintenance, web & social media content marketing for Scout, the franchise recruiting and people development agency.

Is it time for a chat?

Trying to figure out how to step up your internet marketing game? Do your website or social media channels need an upgrade? Lacking effective, lead-generating content?

Are you ready to jump on the inbound marketing bandwagon and start attracting more qualified leads? Or maybe you're considering to open a web shop?

If any of that is the case, it probably wouldn't hurt if we had a chat. Feel free to fill out the contact form here, drop me line or give me a ring!

Talk soon,


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