Need
content?

I'll help you tell
your best story.

Jos Schuurmans, Cluetail Ltd.
Tap and call: +358 50 59 33 006

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Need content?

I'll help you tell your best story.

Jos Schuurmans
Cluetail Ltd.
+358 50 59 33 006

Need content?

I'll help you tell your best story.

Jos Schuurmans
Cluetail Ltd.
+358 50 59 33 006

Backdrop victoriapeckham

Have you thought about your story lately?

What do potential customers think about, what do they feel, what do they experience when they come across your brand?

Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a story.

That’s how we humans are wired. It is part of our biology. We understand, remember and share things as stories. Not data. Not facts. Not even information. Stories.

You may well have a great technology, a world-class product, or a unique service model on your hands. But it is not simply the best proposition that wins in the marketplace. It is the one that is communicated best.

Customers are not primarily interested in facts about your company or product features. They’d rather be taken on a journey – a story in which they are heroes who overcome their challenges. Your opportunity is to tell that story and be the guide who helps them win the day.

Without such a story, your customers will remain uninvolved and confused. With it, they will understand and remember you, gravitate towards the benefits and values your represent, and buy from you – instead of your competitors.

So, have you thought about your story lately? Either way, no worries. Let’s think about it together.

Talk soon,
Jos

Have you thought about your story lately?

What do potential customers think about, what do they feel, what do they experience when they come across your brand? Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a story.

That’s how we humans are wired. It is part of our biology. We understand, remember and share things as stories. Not data. Not facts. Not even information. Stories.

You may well have a great technology, a world-class product, or a unique service model on your hands. But it is not simply the best proposition that wins in the marketplace. It is the one that is communicated best.

Customers are not primarily interested in facts about your company or product features. They’d rather be taken on a journey – a story in which they are heroes who overcome their challenges. Your opportunity is to tell that story and be the guide who helps them win the day.

Without such a story, your customers will remain uninvolved and confused. With it, they will understand and remember you, gravitate towards the benefits and values your represent, and buy from you – instead of your competitors.

So, have you thought about your story lately? Either way: no worries. Let’s think about it together.

Talk soon,
Jos

If you want to read more about this framework, I wrote a blog post about it with added detail.

Brands I've worked with:

Brands I've worked with:

Dzung Vuong

“While working with Jos at Nokia, I found him to be a great listener, very open minded, quick to learn a new subject and willing to try something new. He set a good example how people from different groups in different locations can work well together. He was a great colleague to work with.”

Dzung Vuong
Consulting Manager

TALK TO ME!

tap on the chat down-right
or call +358 50 59 33 006
/ email jos@josschuurmans.com.

Mauri Taipale

“Cluetail crafted the perfect website for our purposes, including the right visual impact and interactive forms that are processed by email. Jos swiftly mapped our requirements and came back with a tailored solution which he then delivered on time and on spec. I can recommend any company to engage Jos and Cluetail for their internet needs.”

Mauri Taipale
Entrepreneur, Isännöinti Taipale Oy

Surinder Hundal

“Jos joined my team at Nokia Corporate Communications to be the editor for our online news service. He made a valuable contribution to the use of internal weblogs and wikis in generating multilateral conversation across the organisation. I still tap into his considerable knowledge and expertise in the use of the Web in communications and internal marketing.”

Surinder Hundal
Director, Rippleseed

TO TALK TO ME:

Click on the chat (down-right)