“Quality is a matter of hygiene and at Cluetail this is a given. The competitive distinction lies in the person behind the service. Because at Scout I focus on discovering and developing entrepreneurial qualities in people, I often deal with entrepreneurs who are ‘all over the place’ with their visions on the development of their company, with new marketing techniques and of course with sales. Jos’s added value is that he’s an exceptionally good listener and that he keeps asking pertinent questions. This enables him to lay bare the most relevant issues, to help create structure out of apparent chaos, and thus feed back the essence of a brand in the shape of a compelling story.”
