Need
content?

I'll help you tell
your best story.

Jos Schuurmans, Cluetail Ltd.
Tap and call: +358 50 59 33 006

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Need content?

I'll help you tell your best story.

Jos Schuurmans
Cluetail Ltd.
+358 50 59 33 006

Need content?

I'll help you tell your best story.

Jos Schuurmans
Cluetail Ltd.
+358 50 59 33 006

Backdrop victoriapeckham

Have you thought about your story lately?

What do potential customers think about, what do they feel, what do they experience when they come across your brand?

Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a story.

That’s how we humans are wired. It is part of our biology. We understand, remember and share things as stories. Not data. Not facts. Not even information. Stories.

You may well have a great technology, a world-class product, or a unique service model on your hands. But it is not simply the best proposition that wins in the marketplace. It is the one that is communicated best.

Customers are not primarily interested in facts about your company or product features. They’d rather be taken on a journey – a story in which they are heroes who overcome their challenges. Your opportunity is to tell that story and be the guide who helps them win the day.

Without such a story, your customers will remain uninvolved and confused. With it, they will understand and remember you, gravitate towards the benefits and values your represent, and buy from you – instead of your competitors.

So, have you thought about your story lately? Either way, no worries. Let’s think about it together.

Talk soon,
Jos

Have you thought about your story lately?

What do potential customers think about, what do they feel, what do they experience when they come across your brand? Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a story.

That’s how we humans are wired. It is part of our biology. We understand, remember and share things as stories. Not data. Not facts. Not even information. Stories.

You may well have a great technology, a world-class product, or a unique service model on your hands. But it is not simply the best proposition that wins in the marketplace. It is the one that is communicated best.

Customers are not primarily interested in facts about your company or product features. They’d rather be taken on a journey – a story in which they are heroes who overcome their challenges. Your opportunity is to tell that story and be the guide who helps them win the day.

Without such a story, your customers will remain uninvolved and confused. With it, they will understand and remember you, gravitate towards the benefits and values your represent, and buy from you – instead of your competitors.

So, have you thought about your story lately? Either way: no worries. Let’s think about it together.

Talk soon,
Jos

If you want to read more about this framework, I wrote a blog post about it with added detail.

Brands I've worked with:

Brands I've worked with:

Mici Cronstedt

“Jos very quickly understands whatever topic and has the ability to present it in an interesting way. His combined skills of digging into technology and presenting it for laymen in an understandable way is unique. Beside this he is a nice fellow and easy to work with.”

Mici Cronstedt
Marketing Communications Manager, Nokia

TALK TO ME!

tap on the chat down-right
or call +358 50 59 33 006
/ email jos@josschuurmans.com.

Jelle Bultsma

“When TPS went through a complete rebranding, Jos introduced us to the world of inbound marketing. He helped us, in a highly professional manner, to adopt a content strategy and to set up the required processes and tools. He contributed strongly to the quality of content on our online channels as well as the measurability of their reach and impact.”

Jelle Bultsma
Toimitusjohtaja, TPS B.V.

Monique Schuurmans

“Quality is a matter of hygiene and at Cluetail this is a given. The competitive distinction lies in the person behind the service. Because at Scout I focus on discovering and developing entrepreneurial qualities in people, I often deal with entrepreneurs who are ‘all over the place’ with their visions on the development of their company, with new marketing techniques and of course with sales. Jos’s added value is that he’s an exceptionally good listener and that he keeps asking pertinent questions. This enables him to lay bare the most relevant issues, to help create structure out of apparent chaos, and thus feed back the essence of a brand in the shape of a compelling story.”

Monique Schuurmans
Owner, Scout B.V.

TO TALK TO ME:

Click on the chat (down-right)