Need
content?

I'll help you tell
your best story.

Jos Schuurmans, Cluetail Ltd.
Tap and call: +358 50 59 33 006

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Need content?

I'll help you tell your best story.

Jos Schuurmans
Cluetail Ltd.
+358 50 59 33 006

Need content?

I'll help you tell your best story.

Jos Schuurmans
Cluetail Ltd.
+358 50 59 33 006

Backdrop victoriapeckham

Have you thought about your story lately?

What do potential customers think about, what do they feel, what do they experience when they come across your brand?

Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a story.

That’s how we humans are wired. It is part of our biology. We understand, remember and share things as stories. Not data. Not facts. Not even information. Stories.

You may well have a great technology, a world-class product, or a unique service model on your hands. But it is not simply the best proposition that wins in the marketplace. It is the one that is communicated best.

Customers are not primarily interested in facts about your company or product features. They’d rather be taken on a journey – a story in which they are heroes who overcome their challenges. Your opportunity is to tell that story and be the guide who helps them win the day.

Without such a story, your customers will remain uninvolved and confused. With it, they will understand and remember you, gravitate towards the benefits and values your represent, and buy from you – instead of your competitors.

So, have you thought about your story lately? Either way, no worries. Let’s think about it together.

Talk soon,
Jos

Have you thought about your story lately?

What do potential customers think about, what do they feel, what do they experience when they come across your brand? Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a story.

That’s how we humans are wired. It is part of our biology. We understand, remember and share things as stories. Not data. Not facts. Not even information. Stories.

You may well have a great technology, a world-class product, or a unique service model on your hands. But it is not simply the best proposition that wins in the marketplace. It is the one that is communicated best.

Customers are not primarily interested in facts about your company or product features. They’d rather be taken on a journey – a story in which they are heroes who overcome their challenges. Your opportunity is to tell that story and be the guide who helps them win the day.

Without such a story, your customers will remain uninvolved and confused. With it, they will understand and remember you, gravitate towards the benefits and values your represent, and buy from you – instead of your competitors.

So, have you thought about your story lately? Either way: no worries. Let’s think about it together.

Talk soon,
Jos

If you want to read more about this framework, I wrote a blog post about it with added detail.

Brands I've worked with:

Brands I've worked with:

Mici Cronstedt

“Jos very quickly understands whatever topic and has the ability to present it in an interesting way. His combined skills of digging into technology and presenting it for laymen in an understandable way is unique. Beside this he is a nice fellow and easy to work with.”

Mici Cronstedt
Marketing Communications Manager, Nokia

TALK TO ME!

tap on the chat down-right
or call +358 50 59 33 006
/ email jos@josschuurmans.com.

Gerard Nass

“Jos gets me out of my fads. Gently but tenaciously he forces me to think broadly, set priorities and communicate effectively. As he coaches me in using social media and digital tools, he always puts quality first: better one good small step than many haphazard ones. That suits me and my craft, making me a better and more influential professional.”

Gerard Nass
Eigen regie voor mensen met een beperking

Jaakko Tapaninen

“Are you looking for a good guy to help you with your inbound marketing? You got it in Jos. He gets it and he nails it. Inbound is still an emerging practice, an art as well as a science, and there are not that many around who have the combination of skills to do it right. Jos combines business strategy and creativity with digital technology and analytics. Trained as a journalist and a coach, he drives results by finding the questions and answers that matter. And, of course, he does all this, with ease, in international context.”

Jaakko Tapaninen
CEO, Founding Partner, Great Point Ltd.

TO TALK TO ME:

Click on the chat (down-right)