Need
content?

I'll help you tell
your best story.

Jos Schuurmans, Cluetail Ltd.
Tap and call: +358 50 59 33 006

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Need content?

I'll help you tell your best story.

Jos Schuurmans
Cluetail Ltd.
+358 50 59 33 006

Need content?

I'll help you tell your best story.

Jos Schuurmans
Cluetail Ltd.
+358 50 59 33 006

Backdrop victoriapeckham

Have you thought about your story lately?

What do potential customers think about, what do they feel, what do they experience when they come across your brand?

Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a story.

That’s how we humans are wired. It is part of our biology. We understand, remember and share things as stories. Not data. Not facts. Not even information. Stories.

You may well have a great technology, a world-class product, or a unique service model on your hands. But it is not simply the best proposition that wins in the marketplace. It is the one that is communicated best.

Customers are not primarily interested in facts about your company or product features. They’d rather be taken on a journey – a story in which they are heroes who overcome their challenges. Your opportunity is to tell that story and be the guide who helps them win the day.

Without such a story, your customers will remain uninvolved and confused. With it, they will understand and remember you, gravitate towards the benefits and values your represent, and buy from you – instead of your competitors.

So, have you thought about your story lately? Either way, no worries. Let’s think about it together.

Talk soon,
Jos

Have you thought about your story lately?

What do potential customers think about, what do they feel, what do they experience when they come across your brand? Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a story.

That’s how we humans are wired. It is part of our biology. We understand, remember and share things as stories. Not data. Not facts. Not even information. Stories.

You may well have a great technology, a world-class product, or a unique service model on your hands. But it is not simply the best proposition that wins in the marketplace. It is the one that is communicated best.

Customers are not primarily interested in facts about your company or product features. They’d rather be taken on a journey – a story in which they are heroes who overcome their challenges. Your opportunity is to tell that story and be the guide who helps them win the day.

Without such a story, your customers will remain uninvolved and confused. With it, they will understand and remember you, gravitate towards the benefits and values your represent, and buy from you – instead of your competitors.

So, have you thought about your story lately? Either way: no worries. Let’s think about it together.

Talk soon,
Jos

If you want to read more about this framework, I wrote a blog post about it with added detail.

Brands I've worked with:

Brands I've worked with:

Surinder Hundal

“Jos joined my team at Nokia Corporate Communications to be the editor for our online news service. He made a valuable contribution to the use of internal weblogs and wikis in generating multilateral conversation across the organisation. I still tap into his considerable knowledge and expertise in the use of the Web in communications and internal marketing.”

Surinder Hundal
Director, Rippleseed

TALK TO ME!

tap on the chat down-right
or call +358 50 59 33 006
/ email jos@josschuurmans.com.

Jaakko Tapaninen

“Are you looking for a good guy to help you with your inbound marketing? You got it in Jos. He gets it and he nails it. Inbound is still an emerging practice, an art as well as a science, and there are not that many around who have the combination of skills to do it right. Jos combines business strategy and creativity with digital technology and analytics. Trained as a journalist and a coach, he drives results by finding the questions and answers that matter. And, of course, he does all this, with ease, in international context.”

Jaakko Tapaninen
CEO, Founding Partner, Great Point Ltd.

Jukka Niiranen

“I have worked with Jos on several occasions and I can sincerely recommend Jos as a trustworthy business partner. Jos is very analytical in his thoughts and can easily handle and solve very large and complex issues. And he’s also a really really nice bloke!”

Jukka Niiranen
Founder & Board Member, Henkaus Oy

TO TALK TO ME:

Click on the chat (down-right)