I am a Dutch journalist, entrepreneur, and innovator based in Finland since 1999, working at the intersection of Nordic society, resilience, innovation, business, and geopolitics.

With a background in journalism, digital publishing, and strategic communications, I combine editorial judgement with business insight to help organisations and audiences make sense of complex information environments.

I am a Founding Partner of Cluetail Oy, a boutique information services company supporting public- and private-sector teams operating across Nordic and European markets. At Cluetail, we:

• provide advanced information monitoring, discovery, and source curation, tracking trends, competitors, and emerging narratives to deliver actionable insight;
• develop strategic communication and inbound content approaches, including brand storytelling, media relations, and thought leadership;
• help Nordic companies explore, enter, and expand in mainland Europe – and vice versa- through market research, product evaluation, and tailored go-to-market strategies.

Alongside this work, I lead the development of Siftler: an open, transparent content discovery and recommendation initiative offering a European alternative to opaque, engagement-driven algorithms. The project focuses on user agency, democratic innovation, and strengthening Europe’s cognitive resilience in the attention layer of the social web.

Connect with me if you:

• are a media organisation looking for Finnish and Nordic news reporting, feature stories, or analysis;
• work on European digital sovereignty, open-source infrastructure, or democratic innovation in the information space;
• represent a company or public organisation seeking strategic information monitoring and content discovery;
• are exploring or operating across borders between Western and Northern Europe.